Blogs

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Things To Do In The Lake District

Our client at Muncaster Castle tells us the hidden treasures that lurk in the grounds of this great historic house!

A whole lot of hidden treasures remain undiscovered in the Cumbrian county and of those treasures that have been recovered are lovingly restored and available for the public to come and view such as the historic building that we know as Muncaster Castle. Nestled on the West Coast of Cumbria, many a tale has been told of the ghostly beings and happenings in this historic castle.

Why we love Drupal

I’ve recently been working on a project for one of our clients in the tourism industry, developing a multi-site install content management system (CMS) using Drupal. The client had four websites that they wanted to manage from a single CMS. They wanted each to be distinctive yet somehow tie together, and they also wanted to be able to add more web sites to this system in the future.

Creating useful content

With social networking, search engine optimisation and online promotion often topping the “to do” lists for many businesses these days, it’s easy to forget the importance of your company’s overall communication strategy.

In the early days of the web, communication was still largely one-way. You conveyed your product or service offerings to your customers, and hoped they liked what you were saying.

Congratulations Chester Race Company

The hydrant team were immensely pleased - although not surprised to hear - that Chester Race Company have recently won the award for "Best Tourism Website of the Year" at the Visit Chester and Cheshire annual awards ceremony. Apparently the judges thought the racecourse site was "clear, easy-to-navigate, informative and made good use of video content and social media links." Well, we think so too.

Email marketing and data protection

I recently received an email from an Educational establishment. I, like most people receive business emails on a daily basis, some I've signed up to and others are just spam from businesses trying to interest me in their products and services. I don't generally have a problem with this as long as there's a way for me to unsubscribe and the emails don't come through all the time.

Why Is SEO So Important And Why Is There A Cost?

I have often advised that search engine optimisation is not rocket science and I still stand by that statement, however, it still astounds me how people take this statement and re-word it to "SEO services are free"! I have been working in the search engine industry for approximately 8 years, and in these 8 years I have conducted masses of research and tested many a site to see what practices work best, the testing never ends.

The Freedom of the Lake District Pass

The Freedom of the Lake District was an idea that’s been hovering for some time. Cumbria had previously suffered a major blow of tourism hitting crisis such as the foot and mouth disease, the bird flu epidemic and not forgetting the floods. Visitor attractions have joined together to bring a novel idea for all holiday makers to the UK’s best holiday destination, the Lake District.

Link Popularity

Link Popularity involves finding websites that can increase your search engine ranking with a link to your business website. Non-competing business or industry sites, that contain information related to your field, often attract valuable clients who are specifically interested in your product or service. These relevant link sites can have a powerful effect by bringing qualified buyers to your business website.

Google's Quality guidelines

These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites).