New Information

E-commerce is about people, not technology.

There are only really two types of shoppers online; 'Bargain Hunters' and 'Lifestyle Junkies'. Ok, so perhaps that's a slight over simplification, but understanding what drives your potential customers should dictate how you model your business for online retail. Even so, many online shops still give very mixed messages.

Catering for bargain hunters.

Blogging For Business....

If blogging remains a scary concept for you, it's time to bite the bullet and enter the world of the bizzar the surreal and at times the downright dull. Just take a look at one of the many international blog management / directory sites such as www.blogger.com, www.blogcatalog.com or www.blogsearch.google.com and you'll see how the self publishing revolution is thriving with people writing and photo blogging about their everyday lives and opinions.

Building better web sites with user generated content

If you've not yet taken a look at www.youtube.com, www.digg.com, www.imagini.net and other ‘web 2.0’ offerings that represent some of the fastest growing web sites online, you may be forgiven for being unaware of the term ‘user generated content’. So what does it mean for small business?

Planning a successful web project...

Is the web working hard for your business?

The internet presents real opportunities for businesses in rural areas like Cumbria to reach the widest possible market. However, the web is growing up (you may have heard the term 'web 2.0' being used) and can offer much more for businesses than just glorified brochures and contact information. It's becoming more about people and less about technology, putting people who know the business best back in the driving seat.

Hydrant @ B.Tween

Two of us attended the B.Tween event in Bradford last week, admittedly a very Geeky event, but valuable none the less as the event was a melting pot of ideas and information for digital innovators and technology companies.

Thanks to North West Vision for funding our places.

Adding value to your business on the web....

However good your product or service may be, on the web you are competing globally for visitors who are increasingly brand loyal to a very small number of megasites (think amazon, tesco, BBC etc). If you don't want to sell on price how can you use the web to your advantage? In this month's feature article we explore some ways to make better use of the web for niche marketing.