Enable multiple delivery addresses and eliminate the need for customers to register before placing an order. Update the site design to improve ease of ordering and rebuild the Drag and Drop chocolate picker.
Since the new Magento Commerce site was launched there has been reduced shopping cart abandonment, reduced bounce rate, more orders placed by non-registered users and order share spread across SagePay and PayPal.
By using Magento Commerce, we were able to enable multiple delivery addresses whilst also streamlining the checkout process. In addition we made the Drag and Drop chocolate picker, originally built in Flash, an integral part of the system by replacing it with an HTML / JQuery. This meant that Drag and Drop content could be managed alongside the rest of the product range. This is a more robust long-term option, with fewer drawbacks than Flash and easier administration for the client.
We also changed the payment method to SagePay Direct. This makes the entire ordering process faster, because the user never has to leave the website during checkout. To ensure checkout is secure, we encrypted payment pages with an SSL certificate.
Another happy client
− David Kennedy, Owner
Right from the start, Hydrant understood the need to design a site that instantly made for a better online shopping experience for our customers – making them feel more involved, yet simplifying the overall purchasing process.