The client’s existing site was simply not fit for purpose. It required specialist skills to update product information which meant that even simple updates to product prices involved loading the whole catalogue and could take several days to complete.
It was critical that the site was able to effectively and efficiently convey to customers the range of products, the product function and the technical information needed to make a purchasing decision alongside the key element of pricing and volume discounts. It was equally important to ensure the back office administration was streamlined and easy to use.
- Monthly sales ahead of expectation
- Top 10 search ranking of nearly all products within 4 weeks of launch
- 30 new customers within 4 weeks of launch
- Over 3,000 active products in range
- 9 leading manufacturers signed up to site – with direct access for site users
- Product and catalogue information changes are now applied instantly
- Automated image management and re-sizing
- Interface file links to operational systems to enable stock control and fulfilment
We developed a back-office solution using Magento that integrated with Romar’s operational and financial systems allowing easy product uploads and updates that can be done individually or in batches. We provided training sessions for staff on the new system and continue to offer support and site maintenance.
As well as improving the back-office experience for Romar staff the new site offers an improved user experience. The new site has a simple and effective design with improved signposting and search, enabling users to quickly find individual products, and offers an option to “meet the manufacturer’ by means of a direct link where further product advice is needed.
Another happy client
− Dan Rowlands, Sales Director
We had our own ideas and vision for what we wanted the site to achieve but Hydrant challenged us by providing their own views and strategies. We are so pleased with the end result that Hydrant produced.
Ultimately working in joint partnership has resulted in a better solution and one which will ensure maximum sales opportunities but simple administration. We can now effectively manage our own site and products, respond quickly to changing customer needs and ultimately get new products to market in a fraction of the time we could previously.
Hydrant’s solution has ensured our products have been ranked very high with search engines - especially Google shopping – driving monthly sales and ensuring a constant supply of new customers.