The administration team needed to be able to easily maintain a large, content-rich site, that would appeal to a diverse audience including teachers, school children and tourists as well as users with specialist knowledge. The site required a ‘members portal’ to allow museum users access to the rich and varied artifacts and collections. In addition the site also required an online shop to drive sales and enhance Tullie House’s commercial presence.
Since the relaunch, the overall bounce rate of the site has dropped. We have continued to work closely with the museum’s inhouse administration staff, providing email marketing solutions that have further raised the profile of the museum and its events.
- Reduced bounce rate
- Increased site use and membership
- Easier content management and data collection
- More flexibility and targeting for event and special promotions
- Improved audience participation through educational resources and programmes
- Increased flexibility with excellent add-on capability
Site administration was improved through the addition of the Drupal content management system. Tullie House began capturing both staff and customer comments so they could better understand user requirements and integrate these into their roadmap for ongoing development. We established user profiles to represent the different user and member types via logins; updated the design of the online shop, optimised for search engines, integrated social media and provided training and ongoing consultancy.
Another happy client
− Judith Streatfield, Audience Development Officer
We found Hydrant very easy to work with and very understanding on our design brief. Stephen could see exactly what Tullie House's requirements were, which helped the project run smoothly.
Darren oversaw the project, which was very well-managed, and Ian worked on the CMS making it easier to use which has made a difference.
Everyone was so easy to work with and nothing seemed too much trouble. The after-care service is as good as the before-sale!