Chester Mobile Website
Hydrant worked with Chester Race Company Limited to launch a brand-new mobile version of their award-winning website chester-races.com.
The website, m.chester-races.com, is the first comprehensive mobile website for a large sports venue in the northwest. Following detailed research among race goers, this slimmed-down version of the main website was developed by hydrant to provide a valuable tool that complements the race day experience. The site is optimised for both iPhone and Blackberry smartphones.
"Our new mobile website is the ideal platform to provide race goers with important information in the lead up and during a race day, it even gives them the opportunity to buy tickets for the next meeting while they are stood in the stands. Increasingly people are using their mobile phones for so much more than just making calls, and research showed that this development was exactly what our customers want."
Rob March, Marketing and Communications Manager
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design challenge
To create a slimmed-down version of the company’s main website that allows visitors to enhance their race-day experience with access to useful race-day information such as contact details, race conditions, weather updates and results.
our solution:
We developed a mobile site enabling race goers to easily access what they most wanted: relevant race-day information such as the latest weather forecast, updates on race conditions and special offers. For visitors who are new to the course, there’s a beginners’ guide with location map and shuttle information to help them find their way around. Race goers can also find out about future fixtures and purchase tickets online, or easily link to social networking sites like Facebook or Twitter.
Our solution provided the client with the following key benefits:
- A format that enables them to publish streamlined content to their users
- The ability to manage the mobile site using the same CMS they use for all their sites
- Better engagement with social networking
results:
- Main site has recently won "Best Tourism Website of the Year" award from Visit Chester and Cheshire and the mobile site is an important part of their digital strategy
- The new mobile site is helping Chester Racecourse Company achieve their goal of delivering the best possible experience for their visitors
- It ties in well with the company’s increasing presence on the latest social media platforms such as Gowalla and Foursquare
- Hydrant now seen as CRCL’s trusted online partner – with relationship still ongoing
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Services
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0845 862 1111
Crossreach
Crossreach approached Hydrant as an experienced Drupal agency to develop a public facing website that better reflected the organisation’s brand message to a variety of audiences. Crossreach is a not for profit organisation providing community care & support throughout Scotland. Funded by, and part of the Church of Scotland, they have a staff in excess of 2,500 spread throughout care facilities in some of Scotland’s most remote areas.
"When looking for online development of a CMS for CrossReach, none of the other companies we met listened to our requirements and offered creative easy to use solutions the way Hydrant did. Their commitment to the task and attention to detail made the project a success. As a solution provider they certainly provided value for money. I would happily recommend Hydrant to any company"
Kevin Homan, System Support Analyst CrossReach
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design challenge:
To develop a public facing website that better reflects the organisations brand message to a variety of audiences, whilst additionally acting as a comprehensive online recruitment system.
our solution:
- More engaging site designed to better reflect the organisation’s brand values - both internally & externally
- Site specifically designed to function as a comprehensive online recruitment system allowing for advertising positions & capturing application data through a detailed online form
- Drupal already selected by Client as their platform of choice – enabling the client to readily access, update & manage their own content management system post-launch
- Working directly with Crossreach, Hydrant developed a site that integrated fully with existing systems & provided the comprehensive administration structure required
- Full training consultancy also provided to client
- Fully optimised for search engines - guaranteed
results:
- Site went live April 2010 & deemed a success by both parties
- Site instantly achieved better site functionality & internal control of their own CMS
- Managing content now offered at local level - allowing various facilities to easily manage/update content
- The knock on effect being - staff are now encouraged to login & contribute to the site as a communication system, helping them feel part of the organisation as a whole (ie. improved internal communications/brand awareness)
- New site offers further flexibility with excellent add-on capability
- Client & Agency relationship ongoing. Due to the detailed & evolving nature of the brief, a close & flexible working relationship formed, thus contributing directly towards a successful end result
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Services
Drupal CMS, E-commerce, Photos & art direction, Web design,
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the same team can help you too
Talk to us today about your project
Simply fill in our online project enquiry form or give us a call.
0845 862 1111
More Handles
Morehandles approached Hydrant seeking a redevelopment of their online shops for morehandles, morelocks and moreswitches. As an e-commerce driven company their sites search engine positions and conversion rates were crucial to their long term success.
"We are really pleased with the new site. The way it has been built from an SEO point of view looks loads better. The overall look is excellent, fresh, clean and clear to the customer. We look forward to continuing to develop the site with Hydrant over the coming months."
Stephanie Hunter, Marketing Manager
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the brief
To produce a search engine friendly e-commerce system with efficient administration across all three sites.
our solution
- Robust Drupal / Ubercart e-commerce backbone
- Multi site setup for efficient administration
- Shared basket
- Search engine friendly structure
- Sales driven layout allowing for flexibility
results
- Previous years turnover surpassed after just 6 months
- Efficient administration
- SEO results improved
- Conversion rate increased
- Continuing client / agency relationship
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Services
E-commerce, Email marketing, Hosting & support, Intranet & extranets, Web design,
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the same team can help you too
Talk to us today about your project
Simply fill in our online project enquiry form or give us a call.
0845 862 1111
Forsberg Services
Forsberg Services Ltd approached Hydrant to design & build a cost effective, flexible website. Already the market leader specialists in navigation, utilizing emerging technologies including global positioning systems, Forsberg were looking for a digital agency to become their trusted technical partner to design, host & provide support, thus helping them continue to build upon the success of the business.
“Hydrant did a fantastic job of making our website clear, professional & easy to use. They followed our instructions & ideas & included many of their own – which all worked really well. We are really happy with both the end project result & the service we received.”
Liz Denman, Marketing Co-ordinator
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creative challenge:
To design & build a cost effective flexible website with future growth in mind.
our solution:
Hydrant took Forsberg’s existing site (developed in static HTML) & re-designed using Drupal
- Drupal offered the client a high performance CMS with excellent add-on capability/flexibility
- Hydrant provided consultancy, wireframe planning + full website design development
- Site built with future multi-lingual use in mind (ie. in order to showcase the company’s products to an international market; highlighting key information and technical data in an easy to view manner)
- CMS designed to allow Forsberg to manage the content themselves effectively
- In addition, we provided the client with access via FTP to the server to upload files separate from the website development product
- Full search engine optimisation provided
results:
- Newly designed website went live October 2009
- Client feedback extremely positive
- Site now offers better product visibility
- Client can manage their own CMS & easily upload/amend product information & documents
- Client relationship still ongoing + Hydrant continue to host site
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Services
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the same team can help you too
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Simply fill in our online project enquiry form or give us a call.
