Search engine marketing

Whilst your website may attract visitors from its natural position on search engine results, the likelihood is that you desire more – specifically more of the type of visitors that convert into paying customers or leads. For this reason our search engine marketing services offer highly targeted advertising within the search engines and websites your potential customers are already using.

Why do you need to run an online advertising campaign?

Targeted campaigns are very useful for boosting traffic for a specific product range, promotional offer or event that is too short lived for your sites’ organic search position to respond in time. However, as with all advertising – this responsiveness doesn’t come for free. The most cost effective method is Pay Per Click (PPC) advertising, which, unsurprisingly you pay for per click through to your site. If you can convert every click through into a sale or lead worth more than the cost of the click, you are simply buying your customers. You may, however, choose to see the cost of clicks as highly targeted advertising to build brand awareness.

Life isn’t quite that simple as saying you ‘want to target potential customers’. Targeting your advertisements so they are only shown to people who are likely to convert into a sale, takes some understanding.

How will Hydrant add benefit to a pay per click campaign?

We can provide consultancy and support to get your campaign setup, or manage a campaign on your behalf. To ensure this works, we spend time understanding what you wish to achieve, researching the terms and establishing the budget required. Your campaign budget needs to be sufficient to justify the cost of our time. However, depending on your profit margins and competition for your chosen key words, great results can be achieved on very modest budgets.